Marketing is being changed by technological advances. It is the same technology that has helped make marketing more focused on target than random. The geofencing concept is another example of target-focused marketing. With location-based advertising, businesses can connect with the audience that is most likely to be their customers. You can get the best guide about geofencing marketing in this site.
What exactly is geofencing
A geofence can be thought of as an invisible fence surrounding a physical location that activates a response whenever a geolocation-compatible device enters or leaves the area. Geotargeting is also called location-based marketing and uses geofencing for mobile users within specific geographical areas.
Customers who have used a shop’s app for shopping may already be familiar with the concept of geofencing. You can set up geofencing around the store to send app notifications and identify where a user is. When the app is developed with the right mobile application services, it will notify the user of specific offers as soon as they enter the shop.
Geofencing: What exactly is it?
Marketers and companies that develop mobile applications in Sri Lanka have many options to make use of this data. For example, they can segment their audience, target them with relevant content, or find out their offline behaviour from the positional data.
In addition to these applications for marketing, you can also use them in other ways. Businesses can utilize geofencing to monitor time, track vehicles and for other purposes. You can use it for child locator services, home automation and law enforcement. The possibilities of geofencing, given the wide use mobile devices have today, are almost limitless.
How does geotargeting and geolocation work?
Geofencing is a geofence which activates when a geolocation device enters and exits fenced areas.
Cell phones and fitness trackers are two examples of products that can geolocate. The actual geographical position of an object is determined by internal GPS devices, or through network routing addresses. To use geolocation in online apps, however, the device or browser must be capable of it.
In order to achieve geotargeting, location-based marketers use geofencing. Geotargeting (also known as geotargeted ads) targets users with relevant messages based on their location and behaviors using geofencing.
What iOS and Android do with Geofencing
The source code for a mobile app is where geofences are typically defined. The virtual boundary must be set up by a developer, administrator or both. Spaces can range from a small structure to a large city. Also, they come in a wide range of shapes. For more complicated situations, marketers can use polygon geofences or circular geofences.